MPCC

Prostate cancer can make you feel like you’re part of a club that no one wants to join, but we believe there’s strength in numbers.

While crafting the brief for the Massachusetts Prostate Cancer Coalition, a non profit, we found men either newly diagnosed and anxious, or unaware of preventative measures like PSA tests. These men, long conditioned to face illness alone, needed outreach and a sense of community to help navigate this difficult challenge. Our fresh brand platform, “Join the Club,” not only made support feel accessible but also appealed to younger men, who are increasingly at risk.

By blending visual identity elements such as green leathers, cursive fonts and cues from country clubs, we illustrated the premium perks this free membership offers, while also making it appealing to the main demographic which is men ages 45-65. So far it has grown membership and elevated the organization’s presence—resulting in a campaign loved by both us and the client.